Today my American Express Gold card $250 annual fee posted. However, the card only costs $30 a year to me. The card offers $100 toward airline credit and the $120 toward food each year.
Anytime my annual fee posts to a credit card account, I call the credit card company’s retention line. I sometimes say I am looking to cancel because the annual fee posted, but lately I have been just asking if there is a retention offer on my account. I believe credit card companies software have offers on certain accounts by how much spending you did in a year. I seem to always get an offer on cards I use regularly. The cards that I hardly use don’t usually have any retention offer and I ended up canceling. There is also a chance you may not get an offer if you only had the card open for one year. I guess it depends on the company.
The Gold card is my go-to card because of 4 points on groceries and restaurants and I was definitely not planning to cancel it. When I called Amex, I just asked if there were any retention offers on my account. He played the game back at me and asked, “what don’t you like about the card?”. I replied, “The fee was raised last year because of the food credit and I don’t really care for that”. Honestly, I would prefer they just drop the annual fee down by $120 and not have the food credit, but it isn’t that big of deal. He then spoke about all the other great things about the card and I just sat and waited. When he was done talking about the card, he told me that there was a retention offer for me and I could either have 15,000 points or $100 credit after spending $2,000 in 3 months. Most people consider Amex points worth 1.8 cents each. Since I use all my Amex points on business class or first-class long-haul flights, I consider it worth a lot more. Even at 1.8 cents a point, that makes 15,000 points worth $270. Therefore, I obviously took the points.
Even if you have no plans to cancel a card, it is always good to try for a retention offer when your credit card annual fee posts. On $95 fee credit cards, they will sometimes just waive the fee.